Data & Analytics Advisory

We make data
make sense.

We help growing companies build the data function they need next: the team, the infrastructure, the numbers everyone trusts. From the first data hire to ML in production.

Trusted by teams at

  • Booking.com
  • Snap Inc.
  • miro
  • Dashlane
  • Zenly
  • Vio.com
  • Dott
  • Creative Fabrica
  • TicketSwap
  • Orderchamp
  • Dandy
  • Greater Industries

Who we help

Usually, we're called when…

Why teams call us

Most companies don't need more dashboards.
They need data that changes decisions.

Operators, not career consultants

Your advisors have sat in the seat — owning the numbers, the roadmaps, and the models inside hyper-growth tech companies. You get judgment formed by doing the job, not observing it.

We build, not just advise

A recommendation doesn't fix a pipeline or ship a model. We define the KPIs, stand up the infrastructure, build the models, and hire the people who'll own them — alongside your team, not from the sidelines.

It keeps working after we're gone

The goal isn't another consulting relationship. We build the team, the systems, and the decision-making so your company owns its data function — and scales it without us.

What we do

From your first data hire
to models in production.

Three stages of one progression: people, then foundations, then business impact.

  1. 01

    Build the team

    “We need a data team.”

    We design the organization, define the hiring and sourcing strategy, and run the search ourselves — sourcing, screening, closing. Then we coach the leaders and teams once they're in the seat.

    • Org design
    • Hiring & sourcing strategy
    • Search execution
    • Coaching
  2. 02

    Build the foundation

    “We can't trust our numbers.”

    We set up data infrastructure from scratch — or audit what you have and fix what's broken. We define the company KPIs everyone can stand behind, so every team plans and reports from the same truth.

    • Data infra from scratch
    • Consulting & audit
    • Company KPI definition
  3. 03

    Turn data into results

    “We want data that makes us money.”

    Pragmatic machine learning and analytics that move the P&L: churn prevention, pricing, cost reduction. Scoped, shipped, and measured against the outcomes they were built for.

    • Use-case scoping
    • ML modeling
    • Path to production

Engagements rarely fit a template, and we take on very few at a time. If your problem touches data, talk to us — the list above is where most clients start, not where the work ends.

Selected work

Results, not recommendations.

12 weeks

From zero to a working data team.

0 → 20

A full data organization, built in one year.

90 days

From spotting a revenue opportunity to launching the product.

European creative marketplace

A data team from zero — in 12 weeks

The company needed a data team, not a plan for one. We designed the hiring strategy, then ran it end-to-end: sourcing, screening, and helping close both the individual contributors and the Head of Data.

  • Hiring strategy defined and executed, not handed over
  • ICs and Head of Data sourced, screened, and hired
  • A working data team 12 weeks from kickoff

US health-tech unicorn

From back-office BI to ML that pays for itself

A year-long partnership: a reporting function became a full-stack data science organization, with company-wide KPIs and production ML to show for it.

  • Hiring strategy, sourcing, and screening as the team grew 0 → 20 in one year
  • BI team transformed into a full-stack DS team — coaching in statistics and ML included
  • Company-wide KPIs defined and adopted
  • First ML models shipped: churn prevention, and a significant cut to cost of sales

US supply-chain startup

A new revenue line in 90 days

We embedded with the team and went looking for money the data was leaving on the table.

  • Day 30: opportunity for a new revenue-generating product identified
  • Day 90: that product launched
  • Data team hired in parallel
  • Enough opportunities surfaced from the data to define most of the product roadmap

“They came back with an opinion about what we were doing wrong and what we were leaving on the table — and they didn't yield until we, as a team, listened. What we've built as a result is first of its kind.”

CEO, US supply-chain startup

About

Led by
Oleg Novikov.

Fifteen-plus years in data: building data teams at Uber through its hyper-growth years, leading data at startups as they became unicorns and kept scaling, and founding a profitable AI company along the way. Still hands-on — from SQL to org charts.

Next step

Thirty minutes.
No pitch, just answers.

Bring your hardest data question — the numbers, the team, the infrastructure, the models. You'll leave the call with a clear read on your situation, whether or not we work together.

hello@wemakedatamakesense.com

Two lines on where data hurts is plenty — we'll take it from there.